Logan Heffernan


Design. NYC. Partner & Partners. Email.

Shelf L.ink 2020

A tiny web app that populates a digital shelf with the contents of an Are.na PDF library.

Where Are We? 2020

“Where Are We” was born out of frustration with the limited scope of Pratt Institute’s Communications Design umbrella. Throughout 6 focused semesters, classroom dialogue primarily remained tethered to design as a service to industry. As Pratt’s graduates trudge toward marketspaces of global inequity, the institution bears the responsibility of reorienting its pedagogy to help students understand their positionality in both inner- and inter-disciplinary contexts.

“Where Are We” is an exercise of hope amidst this daunting landscape—through a series of inner-institute dialogues, the work looks to excavate conversations around ethics and responsibility that are not necessarily awarded syllabus space.

Live Grilling in my Backyard 2020

A zine picking apart a 2013 livestream in which Mark Zuckerberg obsessed over smoking meats in his backyard. Risograph printed, 2-color.

Access: On Freeports and Free Art 2020

A single-sheet Risograph-printed zine exploring the relationship between art held in freeports and art available in the public domain.

How Pratt Was Built by Policies of Displacement 2019

A mini-broadsheet exploring the history and politics of Pratt Institute’s Clinton Hill campus.

Emotional Experiments 2019

Layout for Julia Feingold’s “Emotional Experiments” book.

Floor Seats Merchandise 2019

Selected merchandise design for ASAP Ferg’s “Floor Seats” tour.

Whole Pratt Catalog 2019

An online index imposing the network of Stewart Brand’s 1968 catalog upon the Pratt Institute library.

Stemming from buttons that read “Why haven’t we seen a photograph of the whole Earth yet,” Stewart Brand’s Whole Earth Catalog presented its audience with an index of resources and tools centered around notions of self-sufficiency, alternative education, and similar interests within the era’s counterculture. Though many of the resources presented within the catalog have since lost their immediate potency, the ethos of the catalog has lost little relevance; the WEC’s mission, providing access to tools, is as important in the digital age as it was in the late ‘60s. By building Whole Pratt Catalog as a system to connect individual texts within the Institute’s library, the curatorial hand of Brand lives on beyond its original incarnation.

When sent to Stewart, he told me, “Fun to see.”

More work availabile upon request.